<h2>Logotype</h2><!-- [et_pb_line_break_holder] --><p>This format includes your company’s name in stylized typeface and/or your company initials in a simple shape.</p><!-- [et_pb_line_break_holder] --><p><img class="alignnone wp-image-13857 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/logotype.png" alt="" width="732" height="90" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/logotype.png 732w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/logotype-300x37.png 300w" sizes="(max-width: 732px) 100vw, 732px"></p><!-- [et_pb_line_break_holder] --><h2>Pictorial Mark</h2><!-- [et_pb_line_break_holder] --><p>This mark includes literal or representative imagery to symbolize your brand.</p><!-- [et_pb_line_break_holder] --><p><img class="alignnone wp-image-13858 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/pictorial-mark.png" alt="" width="718" height="134" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/pictorial-mark.png 718w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/pictorial-mark-300x56.png 300w" sizes="(max-width: 718px) 100vw, 718px"></p><!-- [et_pb_line_break_holder] --><h2>Abstract Mark</h2><!-- [et_pb_line_break_holder] --><p>This format includes abstract shapes and symbols that convey a specific idea or attribute. These types of logos are very unique and identifiable often without the company name.</p><!-- [et_pb_line_break_holder] --><p><img class="alignnone wp-image-13859 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/abstract-mark.png" alt="" width="824" height="134" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/abstract-mark.png 824w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/abstract-mark-300x49.png 300w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/abstract-mark-768x125.png 768w" sizes="(max-width: 824px) 100vw, 824px"></p><!-- [et_pb_line_break_holder] --><h2>Emblem or Enclosure</h2><!-- [et_pb_line_break_holder] --><p>This features the name or initials of the company, usually as part of a pictorial element or shape.</p><!-- [et_pb_line_break_holder] --><p><img class="alignnone wp-image-13860 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/emblem-or-enclosure.png" alt="" width="679" height="100" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/emblem-or-enclosure.png 679w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/emblem-or-enclosure-300x44.png 300w" sizes="(max-width: 679px) 100vw, 679px"></p><!-- [et_pb_line_break_holder] --><p>23.  Which one of these logo styles do you feel best represents your brand?</p><!-- [et_pb_line_break_holder] --><h2>Web 2.0</h2><!-- [et_pb_line_break_holder] --><p>Common elements typically include vibrant colors, a subtle 3D feel, bold type, color transitions, shadows, gloss and reflection.</p><!-- [et_pb_line_break_holder] --><p><img class="alignnone wp-image-13861 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/web2.png" alt="" width="816" height="91" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/web2.png 816w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/web2-300x33.png 300w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/web2-768x86.png 768w" sizes="(max-width: 816px) 100vw, 816px"></p><!-- [et_pb_line_break_holder] --><h2>Contemporary</h2><!-- [et_pb_line_break_holder] --><p>Common elements include fresh colors, stylized imagery and clean type.</p><!-- [et_pb_line_break_holder] --><p><img class="alignnone size-full wp-image-13862" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/contemporary.png" alt="" width="766" height="104" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/contemporary.png 766w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/contemporary-300x41.png 300w" sizes="(max-width: 766px) 100vw, 766px"></p><!-- [et_pb_line_break_holder] --><h2>Classic</h2><!-- [et_pb_line_break_holder] --><p>Common elements include timeless colors, literal imagery and traditional type.</p><!-- [et_pb_line_break_holder] --><p><img class="alignnone wp-image-13864 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/classic.png" alt="" width="789" height="76" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/classic.png 789w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/classic-300x29.png 300w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/classic-768x74.png 768w" sizes="(max-width: 789px) 100vw, 789px"></p><!-- [et_pb_line_break_holder] --><h2>Detailed/Stylized</h2><!-- [et_pb_line_break_holder] --><p>Common elements include detail, textures, flowing lines and distinctive type.</p><!-- [et_pb_line_break_holder] --><p><img class="alignnone wp-image-13865 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/detailed.png" alt="" width="655" height="119" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/detailed.png 655w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/detailed-300x55.png 300w" sizes="(max-width: 655px) 100vw, 655px"></p><!-- [et_pb_line_break_holder] --><h2>Complex illustration</h2><!-- [et_pb_line_break_holder] --><p>These include a hand-drawn feel depicting a scene or character.</p><!-- [et_pb_line_break_holder] --><p><img class="alignnone size-full wp-image-13866" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/complex-illustration.png" alt="" width="660" height="136" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/complex-illustration.png 660w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/complex-illustration-300x62.png 300w" sizes="(max-width: 660px) 100vw, 660px"></p><!-- [et_pb_line_break_holder] --><p>24.  What style of font do you feel best represents your brand?</p><!-- [et_pb_line_break_holder] --><ul><!-- [et_pb_line_break_holder] --><li>Serif<br><!-- [et_pb_line_break_holder] --><img class="alignnone wp-image-13852 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/serif.png" alt="" width="837" height="26" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/serif.png 837w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/serif-300x9.png 300w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/serif-768x24.png 768w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/serif-825x26.png 825w" sizes="(max-width: 837px) 100vw, 837px"></li><!-- [et_pb_line_break_holder] --><li>Slab Serif<br><!-- [et_pb_line_break_holder] --><img class="alignnone wp-image-13850 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/slab-serif.png" alt="" width="744" height="23" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/slab-serif.png 744w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/slab-serif-300x9.png 300w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/slab-serif-700x23.png 700w" sizes="(max-width: 744px) 100vw, 744px"></li><!-- [et_pb_line_break_holder] --><li>Sans Serif<br><!-- [et_pb_line_break_holder] --><img class="alignnone wp-image-13849 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/sans-serif.png" alt="" width="779" height="26" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/sans-serif.png 779w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/sans-serif-300x10.png 300w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/sans-serif-768x26.png 768w" sizes="(max-width: 779px) 100vw, 779px"></li><!-- [et_pb_line_break_holder] --><li>Script<br><!-- [et_pb_line_break_holder] --><img class="alignnone wp-image-13848 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/script.png" alt="" width="783" height="43" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/script.png 783w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/script-300x16.png 300w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/script-768x42.png 768w" sizes="(max-width: 783px) 100vw, 783px"></li><!-- [et_pb_line_break_holder] --><li>Blackletter<br><!-- [et_pb_line_break_holder] --><img class="alignnone wp-image-13847 size-full" src="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/blackletter.png" alt="" width="791" height="29" srcset="https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/blackletter.png 791w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/blackletter-300x11.png 300w, https://x4dh821keaa8sskc20pbjfsq-wpengine.netdna-ssl.com/wp-content/uploads/2018/07/blackletter-768x28.png 768w" sizes="(max-width: 791px) 100vw, 791px"></li><!-- [et_pb_line_break_holder] --></ul>